perspectives

Outpacing Giants: A Guide to Leveraging Agility, Innovation, and Trust for Product Development Success
Product Management, Leadership, Innovation and Technology, Agile and Lean Practices, Business Strategy, Customer Insights Ritesh Patel Product Management, Leadership, Innovation and Technology, Agile and Lean Practices, Business Strategy, Customer Insights Ritesh Patel

Outpacing Giants: A Guide to Leveraging Agility, Innovation, and Trust for Product Development Success

In the relentless world of technology, staying ahead of the curve can often feel like a battle against giants. Learn how to lead a team to outpace competitors through a combination of agile methodologies, measured risk-taking, and building trust. A guide based on my experience that you can follow to achieve success.

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AI in Marketing: Hype or Necessity?
Marketing Strategy, Innovation and Technology, Data and Analytics, Digital Marketing, Customer Experience, Emerging Technologies, Business Transformation, AI and Machine Learning, Artificial Intelligence, Industry Insights Ritesh Patel Marketing Strategy, Innovation and Technology, Data and Analytics, Digital Marketing, Customer Experience, Emerging Technologies, Business Transformation, AI and Machine Learning, Artificial Intelligence, Industry Insights Ritesh Patel

AI in Marketing: Hype or Necessity?

In the dynamic realm of marketing, few innovations have generated as much excitement—and debate—as artificial intelligence (AI). Marketers are inundated with messages proclaiming AI as the panacea for every conceivable challenge, from customer engagement to predictive analytics. However, amidst the hype, a critical question arises: is AI truly necessary for modern marketing, or is it merely the latest buzz?

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