perspectives

AI in Marketing: Hype or Necessity?
Marketing Strategy, Innovation and Technology, Data and Analytics, Digital Marketing, Customer Experience, Emerging Technologies, Business Transformation, AI and Machine Learning, Artificial Intelligence, Industry Insights Ritesh Patel Marketing Strategy, Innovation and Technology, Data and Analytics, Digital Marketing, Customer Experience, Emerging Technologies, Business Transformation, AI and Machine Learning, Artificial Intelligence, Industry Insights Ritesh Patel

AI in Marketing: Hype or Necessity?

In the dynamic realm of marketing, few innovations have generated as much excitement—and debate—as artificial intelligence (AI). Marketers are inundated with messages proclaiming AI as the panacea for every conceivable challenge, from customer engagement to predictive analytics. However, amidst the hype, a critical question arises: is AI truly necessary for modern marketing, or is it merely the latest buzz?

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